Campaign Tracking & Attribution

Unique click IDs

Every click generates a unique identifier that follows the visitor to the advertiser and returns with the conversion.

Secure server-to-server postbacks

Conversion postbacks are authenticated with a secret or a signed request, are rate-limited, and are idempotent — a repeated postback never double-counts.

Advanced attribution

Advertisers can connect mobile measurement and other attribution systems through a standard postback, so installs and in-app events are credited to the right publisher.

Conversion lifecycle

Pending, approved, rejected and reversed states are tracked per conversion, with an audit trail of every status change.