Trust & safety
Fraud Detection & Traffic QualityRolling out
Protecting advertisers’ budgets and honest publishers’ reputations.
In place today
Conversion de-duplication, authenticated and signed postbacks, rate limiting, advertiser conversion validation, and the ability to reject or reverse conversions with a full audit trail.
Rolling out
Automated anomaly detection and suspicious-traffic alerts are being added. Automated checks will flag conversions for human review — they will not silently approve or reject payouts.